Market research that brings your business insights to life.
Make.
Smarter.
Decisions.
Unearth your "AHA!" moments.
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We provide actionable market research anchored in consumer and market realities.
WE ARE
ANALYTICAL STORYTELLERS
Over the last 15 years, we have immersed ourselves in all the moving parts of research and business intelligence.
This is our passion. Our purpose is to help your business make the most informed decisions at every stage.
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Our learnings reveal that two key factors produce quality and actionable insights for your organization:
STORYTELLING
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Quality insights enable the telling of a story, your unique story, in a way that people can gravitate around and take ownership of, which in turn, inspires and facilitates action.
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We live to tell your story from the viewpoint of your audience, through the tales that matter, and have the potential to make a real difference in the experience you offer your clients
and ultimately, your bottom line.
CUSTOM METHODS
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Quality insights are rooted in, and specific to, the realities
of your business. We don’t fit your business challenges
to an existing set of tools and methodologies; instead,
we cater our approach to your specific business challenge.
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We believe in curating custom methods that are able to extract data, and deliver insights that are unique to your brand alone.
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What does that mean?
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It means you can forget the cookie cutter approach and experience OhGee's insight mining methodology instead.
OUR CRAFT
01
WHAT IS YOUR AUDIENCE
THINKING, FEELING, WANTING?
Whether you are brainstorming to track and improve your customer experience or, expanding product lines to grow your brand, we are here to show you the full spectrum of your audience's perceptions and map out what they need and want from you.
Here are some questions we answer:
How do my customers feel about my products and services, what is their overall experience with my brand and where are the value generating opportunities?
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How well would a new product or service be received and who would be the target audience?
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What characterizes my client base? Who are they? What are their core values, what motivates them, and how do they behave as consumers?
Do you have a good understanding of your client base and their interactions with your brand? Are you interested in sizing a market for a product or service vis-a-vis current offerings in the marketplace?
Here are some questions we answer:
What socio-demographic and behavioural traits characterize my audience and where can I find more like them?
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What is the best site location, the one that maximizes commercial potential for a given product or service?
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What are the main drivers of demand and what is the predicted market size for a given product or service?
We can get to these answers with the application of a number of analytical methods of varying complexity. From standard analytics, to location analytics, to custom machine learning algorithms. We can show the patterns in your data that may otherwise remain invisible. Our data scientists have you covered.
WHAT IS YOUR AUDIENCE
ACTUALLY DOING?
02
TRUSTED BY
WHAT WE'VE BEEN UP TO
Profiling & Segmentation
Profiling current clientele through location analytics and behavioural segmentation.
An entertainment creator and operator mandated OhGee Insights to help better understand their current clientele. With basic socio-demographic data already in hand (age and sex) we helped our client get a more complete and detailed view by connecting their customer transactional data and geo-localized third-party data. Doing so enhanced the profiling of their customer base with behavioural data (how clients interact with them, spend across multiple categories, entertainment habits etc …) as well as psychographic data (attitudinal and value based, describing how their clients see the world), all geo-localized, culminating in a full segmentation model. The segmentation model not only allowed our client to align customer experience design and marketing activities but also help raise financing to concretize their growth ambitions.