Concept Testing + Market Sizing

Forecasting demand for an entertainment concept inspired by a world-renowned IP in Las Vegas. 

An exhibition production and distribution company needed help in gauging interest for a branded entertainment concept that they wanted to bring to Las Vegas, ultimately to support their pending

Go/No-Go decision. Probing Las Vegas tourists and local entertainment goers alike, the insights we unlocked not only shed light on the pull power of the concept but also on key target audiences, drivers of demand, the role of the partner brand in generating demand, the appeal of the individual elements of the experience as well as their impact on the overall experience. The insights generated helped the client not only make to Go/No-Go decision but helped them understand how they can fine-tune as well as position and communicate the experience so as to optimize sales.

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